Museum of the future - DUBAI

Commissioned by MOTF and the UAE Government Media Office to produce the fine art photography defining the museum's public image. The centerpiece of this project is the photo of the morning fog rising through the museum. This image is proudly considered the most famous photo ever taken in Dubai and the UAE, and one of the most iconic for any landmark globally!

It was proudly shared twice by HH Sheikh Mohammed bin Rashid Al Maktoum, Prime Minister of the UAE & Ruler of Dubai, including the official announcement of the museum's opening. In addition to Emirates in-flight entertainment system as the main landing page visual across the global fleet. And printed on Nol cards as a special edition, the image was carried by thousands of Public transport users and seen on digital screens in stations and trains. In addition to Out-of-home billboards across Dubai, the museum's own website and, most importantly, the images live as artwork in the museum shop.