Sarab, which means mirage in Arabic, is a doorway to another realm. A world not everyone can reach, only those who dare to see beyond the ordinary. At Sarab, we don’t just capture images; we craft visual poetry that exceeds reality, where fine art and storytelling merge into something extraordinary.
Founded by Ahmad Alnaji and Khalid Alhammadi, internationally acclaimed and award-winning fine art photographers, Sarab is more than a production company. Each project is tailored to reflect the unique essence of our clients. Our work is not just about technical perfection; it is about evoking emotion and sculpting extraordinary narratives.
Our clientele consists of the world’s most elite names, visionaries who seek not just photography, but an artistic experience. Like a museum piece, every Sarab creation invites the viewer to engage, interpret, and immerse themselves in a world of meaning.
Defy convention. Step beyond the visible. Enter the mirage.
Our Story
A mirage is a thing you can only see from the right distance. These are some of the institutions that saw ours.
Governments: UAE Government Media Office. Abu Dhabi Media Office. Saudi Aramco. Qatar Tourism. Dubai DET.
Architects: Foster + Partners. UNStudio. Killa Design. DP Architects.
Developers & Landmarks: Museum of the Future. Omniyat. Meraas. Wasl. Qatari Diar. Brookfield. One Za'abeel. Dubai Frame.
Hospitality: Mandarin Oriental. Kempinski. Shangri-La. Fairmont. IHG.
Each name is a commission. Each commission is a record.
Proudly worked with
Featured in
Our Work Globally
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![Museum Of The Future opening announcement by HH Sheikh Mohammed, Ruler Of Dubai]()
Museum Of The Future opening announcement by HH Sheikh Mohammed, Ruler Of Dubai
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![National Geographic Arabic cover featuring a man in traditional attire standing on a platform overlooking skyscrapers amidst clouds, April 2019 edition.]()
Natgeo Arabic Magazine Cover
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![Collage of National Geographic Arabic magazine featuring fog-covered cityscapes, tall buildings, and a cover titled 'المُدن' with a person overlooking a foggy skyline, April 2019 edition.]()
Best Article of the month in NatGeo Magazine globally
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![Collage of images promoting Qatar Tourism and PSG, featuring landscapes, architecture, and waterfront scenes by ahmad alnaji]()
Global Campaign with Qatar Tourism and PSG Players
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![museum of the future photography production by ahamd alnaji and sarab]()
Museum of the future various commercial usage on billboards, transportation cards, digital screens, and artworks
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![Museum Of The Future Website photogrpahy production by ahmad alnaji and sarab]()
Museum Of The Future Website
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![Saudi and Qatar Tourism photography prodcution by ahmad alanji and sarab]()
Saudi and Qatar Tourism Websites
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![Sheikh Zayed Grand Mosque in Abu Dhabi shrouded in mist, photographed by Khalid Alhammadi.]()
The Weather Channel featuring Khalid Alhammadi
“ Khalid combines Abu Dhabi's Nature and City Beauty"
H.H Sheikh Abdullah bin Zayed bin Sultan Al Nahyan
Deputy Prime Minister and UAE Minister of Foreign Affairs
“Working with Ahmed Naji has been an absolute pleasure. His creativity knows no bounds, and he has an incredible eye for detail. Beyond the talent, his dedication and professionalism make him truly stand out. Highly recommended for anyone looking to capture moments in the most compelling way”
Rana Mahmoud - Head of Visual Content
Dubai Department Of Economy and Tourism
“Without hesitation, I recommend Sarab Photography to anyone seeking unparalleled quality and a world-class photography experience. Their passion for excellence is evident in every frame. Thank you, Sarab, for turning moments into masterpieces!"
Vanina Yordanova-Tayyar - Director of Marketing and Communications
Armani Hotels & Resorts
