Sarab, which means mirage in Arabic, is a doorway to another realm. A world not everyone can reach, only those who dare to see beyond the ordinary. At Sarab, we don’t just capture images; we craft visual poetry that exceeds reality, where fine art and storytelling merge into something extraordinary.

Founded by Ahmad Alnaji and Khalid Alhammadi, internationally acclaimed and award-winning fine art photographers, Sarab is more than a production company. Each project is tailored to reflect the unique essence of our clients. Our work is not just about technical perfection; it is about evoking emotion and sculpting extraordinary narratives.

Our clientele consists of the world’s most elite names, visionaries who seek not just photography, but an artistic experience. Like a museum piece, every Sarab creation invites the viewer to engage, interpret, and immerse themselves in a world of meaning.

Defy convention. Step beyond the visible. Enter the mirage.

Our Story

Stylized handwritten text reading 'Ahmad Anaji' Sarab art production founder - a photography comapny in dubai
Stylized handwritten text reading 'Khalid alhammadi' Sarab art production co-founder - a photography comapny in dubai
Portrait of ahmad alnaji, Sarab art production founder
Portrait of a man wearing traditional Middle Eastern attire, including a white keffiyeh with an agal, glasses, and a white thobe, against a gray background.
This is a placeholder image of the Instagram logo, which is a simplified camera icon in a square with rounded edges.
linkedIn logo for ahmad alnaji
Instagram logo in beige color.
Black laundry care symbol indicating do not dry.

Proudly worked with

Logo of Sharjah Investment and Development Authority (Shurooq) in Arabic and English text with a graphic design element.
Logo with the text 'Qatari Diar' in a square arrangement around a black square in the center, with Arabic and English script.
Ithra by Aramco logo featuring abstract design
Emirates logo featuring Arabic calligraphy and text
Dubai Economy and Tourism logo in Arabic and English text on a black background.
Qatar Tourism logo with Arabic and English text on a black background.
Museum of the Future logo, featuring an abstract oval and Arabic-English text.
Logo of Dubai Frame with Arabic and English text
Logo of Department of Culture and Tourism Abu Dhabi with falcon emblem and Arabic text.
Abu Dhabi Government Media Office logo with Arabic and English text, featuring a stylized emblem.
Logo with text 'One Za'abeel' on black background with gray accents.
simulated marker calligraphy pens creating a cursive alphabet on white paper
Saudi Aramco logo in Arabic and English with star symbol
"Foster + Partners" logo in white text on black background.
Killa Design logo in black text with a minimalist style on a white background.
ADCB logo with Arabic text and geometric design
Shangri-La logo
White blank image
Black toy gun with orange tip and red trigger on white background.
Brookfield Properties logo in white text on a black background.
omniyat logo
Caesars Palace logo with a laurel wreath and profile silhouette, white text.
IHG Hotels & Resorts logo
Kempinski logo with tagline 'Hoteliers Since 1897' on black background.

Featured in

The Weather Channel logo in black text on white background.
logo, black text on white background
CNN Arabic logo
The National logo in black and white
National Geographic logo with a yellow rectangle and white text on black background.
Lonely Planet logo, white text on black background

Our Work Globally

  • Museum Of The Future opening announcement by HH Sheikh Mohammed, Ruler Of Dubai

    Museum Of The Future opening announcement by HH Sheikh Mohammed, Ruler Of Dubai

  • National Geographic Arabic cover featuring a man in traditional attire standing on a platform overlooking skyscrapers amidst clouds, April 2019 edition.

    Natgeo Arabic Magazine Cover

  • Collage of National Geographic Arabic magazine featuring fog-covered cityscapes, tall buildings, and a cover titled 'المُدن' with a person overlooking a foggy skyline, April 2019 edition.

    Best Article of the month in NatGeo Magazine globally

  • Collage of images promoting Qatar Tourism and PSG, featuring landscapes, architecture, and waterfront scenes by ahmad alnaji

    Global Campaign with Qatar Tourism and PSG Players

  • museum of the future photography production by ahamd alnaji and sarab

    Museum of the future various commercial usage on billboards, transportation cards, digital screens, and artworks

  • Museum Of The Future Website photogrpahy production by ahmad alnaji and sarab

    Museum Of The Future Website

  • Saudi and Qatar Tourism photography prodcution by ahmad alanji and sarab

    Saudi and Qatar Tourism Websites

  • Sheikh Zayed Grand Mosque in Abu Dhabi shrouded in mist, photographed by Khalid Alhammadi.

    The Weather Channel featuring Khalid Alhammadi

“Working with Ahmed Naji has been an absolute pleasure. His creativity knows no bounds, and he has an incredible eye for detail. Beyond the talent, his dedication and professionalism make him truly stand out. Highly recommended for anyone looking to capture moments in the most compelling way”

Rana Mahmoud - Head of Visual Content

Dubai Department Of Economy and Tourism

“Without hesitation, I recommend Sarab Photography to anyone seeking unparalleled quality and a world-class photography experience. Their passion for excellence is evident in every frame. Thank you, Sarab, for turning moments into masterpieces!"

Vanina Yordanova-Tayyar - Director of Marketing and Communications

Armani Hotels & Resorts

Turn Dreams Into Achievements